What is content storytelling?
“Storytelling” has been being bandied about on marketing buzzword bingo cards for a few years now. If you get that it’s useful, but don’t know where it fits into your marketing plan, read on.
The science behind presentation storytelling
Ever wondered why some decks drift away on the flotsam of your brain brine the moment the final slide fades to black, and some presentations manage to carve their messaging directly onto the pristine pages of your long-term memory? That’s the science of storytelling, yo.
The Hero’s Journey: transforming dull decks into epic adventures
Narrative arcs have been the lifeblood of compelling stories for ages. They craft the path that takes a tale from beginning to end, intertwining plot, characters and conflicts into a cohesive and engaging narrative track.
Man in a Hole: narrative arcs to craft compelling decks
Welcome back to the ongoing voyage through our Narrative Arc series. This time, we’re diving into a narrative framework often seen in the business world: Man in a Hole. (Disclaimer: we’re not advocating for literally burying your competition, although that does sound like a surefire way to knock them out of the race…)
Rags to Riches: Powering up presentations with a timeless tale
Who doesn’t love a good underdog story? The Hero rises from nothing, battling hard against adversity until finally, they strike gold. This tried-and-true narrative arc is more than just a captivating storyline. Rags to Riches is one of six secret sauces you can use to transform your presentations from bland to brilliant.
Overcoming the Monster: presentations that triumph over trials
Who can resist the thrill of seeing the Hero’s hard-fought victory over a monstrous adversary play out? This classic narrative arc, Overcoming the Monster, has been an audience favourite for as long as there have been stories. Let’s look a little closer.
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